With the first 12 years of Ginnie’s career spent at British Vogue, she then moved her attention to focusing on and encouraging her audiences to shop with a greater awareness about what we ‘need’, how we have more power as consumers than we might realise and how buying fewer, better items can you serve you (and your bank balance) much more long term.  ‘You’ve got to think how much will you love an item beyond its first ‘Ta Dahhhh’ moment’….Ginnie writes for The Telegraph, has a sustainability column in Grazia magazine, and runs her own platform www.vchstyle.com. (She also hasn’t shopped in Zara, nor worn sequins for that matter, since 2019.). “No one can do everything, but everyone can do something’.

Gx