A curated, luxury shopping event dedicated to the classic British season

30 May – 1 June

The Good Clothes Show – London comes to Chelsea over 3 days this May 30th, 31st and June 1st. This special chapter of the show will deliver a curated, luxury shopping event dedicated to the classic British season with sustainable style at the heart of the event. Celebrity and occasionwear stylist Sarah Kate Byrne, known for dressing ITV Racing’s stylish sweetheart Francesca Cumani, has handpicked more than 50 sustainable fashion brands perfect for those searching for a top-to-toe look. Parties, picnics, racedays and weddings, holidays and birthdays, there will be something for everyone.

Chelsea Old Town Hall will be home to fashion, jewellery and accessories but also a totally unique millinery offering. A curation of more than 100 hats & headpieces sourced from some of Britain’s finest milliners will be available to shop in the Accessories Hall. Experts will be on hand to help with hat pairings and bespoke designs as well as fit. For any chaps off to the Derby and Royal Ascot, the finest antique silk top hats which can be perfectly fitted on the spot will be available to shop. You can expect a truly unparalleled millinery experience for both the ladies & the gents.

If you are in need of the keen eye of a stylist to help you with your outfit, Sarah Kate Byrne & Sophia Lorimer, both experienced personal stylists are available to book for 1 to 1 styling appointments over the three day event.

By partnering with Sarah Kate Byrne, The Good Clothes Shows aims to unite fantastic sustainable brands under one roof. Quality and impeccable sustainable credentials are paramount so expect great products that bring joy, admiring looks and are kinder to the planet

"The Season" is a quintessentially British concept that revolves around the magic of the British summer. Think strawberries at Wimbledon, fantastic hats at Ascot, charming picnics at Goodwood, and stylish wedding guests. Renowned the world over, summer in England and the whole of the British Isles offers sport, style, memorable days out and now with our London event, the chance to shop sustainably from the very best that sustainable fashion has to offer."

Sarah Kate Byrne

THE SEASON

A focus on brands meticulously curated for timeless quality & dedication to sustainability

With a commitment to people and the planet, The Good Clothes Show London Chapter is your go-to destination to Shop Better for the season. Stay tuned for more exciting details including ticket release dates and announcements of special guests and features including on-site stylists and an unrivalled millinery offering.

Our weekly blog will give you insights on what to expect from the event; styling tips from our curator Sarah Kate Byrne; a brand directory to inspire you and much more.

Perfect timing

The timing could not be more perfect, coinciding with the unfolding of key events of “the season” such as Royal Ascot, Glorious Goodwood & Wimbledon not to mention the quintessentially stylish British summer wedding calendar. “The Season” will bring together women & men’s occasionwear brands that have ethical & sustainable manufacturing processes including contemporary, vintage, luxury pre-loved fashion & accessories.

A conversation corner will offer talks with keynote speakers as well as complimentary brands whose modus operandi is to help us all care for our wardrobes as well as care for the planet – think repair specialists, valuers, rental and re-sale & eco laundry offerings. Onsite styling & millinery advice as well as talented seamstresses will be on hand to make the event truly unique in its holistic and inclusive format.

The Good Clothes Show’s ethos will be key to the curation of this unique event. Sarah Kate will oversee the handpicked collection of clothing, millinery, handbag, footwear & jewellery brands so attendees can expect an effortless shopping experience.

Discover a curation of more than 100 hats sourced from some of Britain's finest milliners

The Good Clothes Show London will be home to a totally unique millinery offering. A curation of more than 100 hats sourced from some of Britain’s finest milliners will be available to shop in our Accessories Hall. Experts will be on hand to help with hat pairings and bespoke designs as well as fit. And the men can find the finest antique silk top hats which will be perfectly fitted on the spot. An unparalleled millinery experience for both the ladies & the gents.

In need of the keen eye of a stylist to help you with your outfit?

Sarah Kate Byrne & Sophia Lorimer, both experienced personal stylists are available to book for 1 to 1 styling appointments over the three day event

Click here to view Profiles and Tickets

Curated by Sarah Kate Byrne

Style, heritage, traditions, quality and elegance are naturally at the forefront as the season unfolds and in this day and age, sustainability should be universally endorsed and embraced in the pursuit of all these things. The Good Clothes Show recognised the need to offer an event tailored to "The Season" as a way of connecting discerning and sustainably motivated shoppers with brands with the same ethos. London, as Britain's fashion capital as well as leading international fashion hub, holds its own on the world stage & therefore makes for the perfect location for this inaugural event.

More about Sarah Kate

The

Journal

30/01/2025

Sarah Kate Byrne & The Good Clothes Show London

30/01/2025

The Good Clothes Show & The Season

28/01/2025

Royal Ascot in a nutshell

If you want to really elevate your style, there is no better way than enlisting the help of a professional stylist.

Stylists can help you build a wardrobe that fits your style, body type and lifestyle and help you choose beautiful pieces that enhance your appearance and boost your confidence.

Our team of sustainable stylists: Sarah Kate Byrne and Sophia Lorimer, focus on incorporating your current wardrobe into your new look, which is better for the planet and makes great style within reach. Whether you are planning for a special event this season, looking for a fresh new look after a life change, or just want to take the next step in your style journey, professional styling is key.

Head over to Sarah and Sophia’s profiles below and book a style session today. Your ticket to great style also includes a 3-Day pass to the show.