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A curated, luxury shopping event dedicated to the classic British season

The Good Clothes Show LONDON comes to Chelsea Town Hall over 3 fabulous days this May 30th, 31st and June 1st. This special chapter of The Good Clothes Show will deliver a curated, luxury shopping event dedicated to the classic British season with sustainable style at the heart of the event. 
 
Sustainable celebrity and occasionwear stylist Sarah Kate Byrne will handpick sustainable fashion brands that align with the desire to offer a dedicated destination for the discerning shopper. Sarah along with The Good Clothes Show have identified a gap in the market for those searching for stylish, sustainable brands that can offer a top-to-toe look for a race-day, wedding, polo or summer event.

By partnering with Sarah Kate Byrne, The Good Clothes Shows aims to unite fantastic sustainable brands under one roof. Quality and impeccable sustainable credentials are paramount so expect great products that bring joy, admiring looks and are kinder to the planet

"The Season" is a quintessentially British concept that revolves around the magic of the British summer. Think strawberries at Wimbledon, fantastic hats at Ascot, charming picnics at Goodwood, and stylish wedding guests. Renowned the world over, summer in England and the whole of the British Isles offers sport, style, memorable days out and now with our London event, the chance to shop sustainably from the very best that sustainable fashion has to offer."

Sarah Kate Byrne

THE SEASON

A focus on brands meticulously curated for timeless quality & dedication to sustainability

With a focus on brands meticulously curated for timeless quality and commitment to people and planet, The Good Clothes Show London Chapter is your go-to destination to Shop Better for the season. Stay tuned for more exciting details including ticket release dates and announcements of special guests and features including on-site stylists and an unrivalled millinery offering.
 
Our weekly blog will give you insights on what to expect from the event; styling tips from our curator Sarah Kate Byrne; a brand directory to inspire you and much more.

Perfect timing

The timing could not be more perfect, coinciding with the unfolding of key events of “the season” such as Royal Ascot, Glorious Goodwood & Wimbledon not to mention the quintessentially stylish British summer wedding calendar. “The Season” will bring together women & men’s occasionwear brands that have ethical & sustainable manufacturing processes including contemporary, vintage, luxury pre-loved fashion & accessories.

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A conversation corner will offer talks with keynote speakers as well as complimentary brands whose modus operandi is to help us all care for our wardrobes as well as care for the planet – think repair specialists, valuers, rental and re-sale & eco laundry offerings. Onsite styling & millinery advice as well as talented seamstresses will be on hand to make the event truly unique in its holistic and inclusive format. 

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The Good Clothes Show’s ethos will be key to the curation of this unique event. Sarah Kate will oversee the handpicked collection of clothing, millinery, handbag, footwear & jewellery brands so attendees can expect an effortless shopping experience. 

Curated by Sarah Kate Byrne

Style, heritage, traditions, quality and elegance are naturally at the forefront as the season unfolds and in this day and age, sustainability should be universally endorsed and embraced in the pursuit of all these things. The Good Clothes Show recognised the need to offer an event tailored to "The Season" as a way of connecting discerning and sustainably motivated shoppers with brands with the same ethos. London, as Britain's fashion capital as well as leading international fashion hub, holds its own on the world stage & therefore makes for the perfect location for this inaugural event.

The

Journal

Styling Sessions

"The Season" is a quintessentially British concept. Be it majestic thoroughbreds thundering across Epsom Heath, Ascot or Goodwood's downs; sprightly sportsmen and women thrashing it out on Centre Court, across the Thames or at Lords; sopranos and tenors belting out arias at Glynebourne; impeccably tailored chaps and millinery topped ladies toasting bride & groom, "the Season" champions all creative & sporting talents as well as momentous personal occasions as well as drawing in international names, crowds and friends. Of course dressing for these key events can sometimes prove daunting. Stylist Sarah Kate Byrne will be on hand with her team to offer tips and styling advice as well as millinery pairing recommendations. Stay tuned to learn more about reserving a 1-1 session with one of The Good Clothes Show London's in-house styling team.

"the London event is absolutely bang on the money for audience engagement right now! The passion for vintage and sustainability ethics just feel more tangible than ever. Exciting times…"

Copia Vintage

Chelsea Old Town Hall, King's Road, Kensington and Chelsea, London, SW3 5EE

30 May – 1 June

Friday 10am-6pm

Saturday 10am-5pm

Sunday 10am-3pm

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Photography Credits

A special thank you to Georgina Preston, Dorrie Mcveigh, and Jake Schühle-Lewis.

Explore more of their work on Instagram.

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