Sara Elkholy is the Programme Director for the Circular Fashion Innovation Network (CFIN) Programme. CFIN is an industry-led programme managed by the British Fashion Council (BFC) and UK Fashion and Textile Association (UKFT) in partnership with UK Research and Innovation (UKRI) to accelerate the UK towards a circular fashion ecosystem.

Sara has 15 years’ experience in programme, project, change, transformation and portfolio management. Working across Retail, FMCG, Hospitality and the Public Sector, she has managed a diverse portfolio of cross-functional projects and programmes with experience of the full project lifecycle. Sara started her career as a management consultant at KPMG, before moving into industry, working for Ocado, Marriott and Hellofresh, where she has set-up transformation offices and project teams from scratch, and delivered significant programmes of work.