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What is Vintage?

Back in the day antique dealers considered an item to be vintage if it was at least 40 years old. Nowadays clothing over 20 years old is considered vintage and any newer second hand is considered to be Pre Loved.

While the concept originated during World War 1 as a response to textile shortages, vintage dressing encompasses choosing accessories, mixing vintage garments with new, as well as creating an ensemble of various styles and periods. Vintage clothes typically sell at lower prices for high-end brand names.

Vintage shopping allows consumers to find unique pieces and create a sense of individuality. These clothing items come with a sense of history attached to them, which is one of the reasons they are valued by vintage enthusiasts.

Vintage clothing also evokes an emotional connection to clothing, especially connecting pieces with feelings such as nostalgia and memories.

Vintage fashion has seen a re-emergence in popularity within the 21st century due to increased prevalence of vintage pieces in the media and amongst celebrities, as well as consumer interests in sustainability and slow fashion.

With the rise of the digital world and social media, the consumption of Vintage clothing has rapidly expanded. The internet has drastically increased the availability of specific and hard-to-get items and opened up prospective markets for sellers around the world. This has been helped by Celebrities and influencers following the vintage trend, making it a desirable choice for the general public.

The previous trend of the seasonal fashion cycle that the industry has followed for years is being broken down to favour a more environmentally conscious approach to fashion.

In the past decade, vintage clothing has become part of the movement towards environmental, sustainability and sustainable fashion. Vintage fashion appeals to consumer interests of ethical clothing as it falls under categories of reusing, recycling and repairing items rather than throwing them away.

Vintage garments are so in style right now that they’re set to overtake newly manufactured clothing by 2029 and that’s why shopping vintage is a great way to explore individuality and originality. You’ll never look the same as anyone else you meet.

Peekaboo Marketplace

Celebrating thirty years as one of the UK’s leading vintage fashion brands Peekaboo Vintage has recently expanded to create the ultimate vintage marketplace: Peekaboo Marketplace. Partnering with standout US, European and UK vintage brands and Offering shoppers a hand-picked curation of the best of global vintage and sustainable fashion brands, all in one online store. 

In a world where fashion often leads to waste, Peekaboo Marketplace is leading the way for fashion to do better. Founder Mikey Caunter has been a trailblazer in sustainable fashion for over three decades. From Portobello Road vintage market to becoming the main vintage supplier for Topshop, Peekaboo have been pushing the boundaries of the fashion industry since 1991.

Visit Peekaboo Marketplace: