Hi, I’m Alex, Personal Stylist, Speaker & Sustainable Fashion Expert. My mission is to help trailblazing women craft a signature style that aligns with their ambitions, values, and amplifies their impact. I believe style is more than just clothing—it’s a powerful tool for influence, confidence, and legacy.

With 15 years as a Fashion Buyer for global brands like Marks & Spencer and Amazon, I understand the industry from the inside out. I’ve spoken on the TEDx stage and experienced my own evolution—from a high-flying corporate career to building a brand that truly represents me.

Now, I help women like you step into their next chapter with a wardrobe that reflects their leadership, values, and success. Because when your style is aligned with your purpose, the world takes notice.

With my corporate work I empower teams to boost their confidence through sustainable style and transformational personal branding, creating a positive impact for both people and the planet. My mission is to help individuals reconnect with themselves while building a more conscious lifestyle and trail blazing a legacy.