Jagroop is the founder of KIDDYKIND, a conscious circular platform on a mission to make conscious shopping for babies and kids more convenient by bringing together organic, natural, ethical and sustainable baby and kids brands all in one place.

Kiddykind works with many award-winning, planet-friendly small and parent-led businesses paving the way in sustainability and low-tox living. They currently have over 300 products ranging from clothing, footwear, skincare and wellness to toys, activities, furniture, educational resources and montessori essentials.

Kiddykind’s RE-KIND initiative is their promise to help re-purpose your kind purchases. If you no longer have a use for your KIDDYKIND purchase you can send it back, and Kiddykind will help you either sell it, donate it or find a way for it to be re-used.

-Wikipedia