About the Brand – Patrick McDowell

Patrick McDowell is a London-based sustainable luxury fashion brand, redefining the fashion industry through a visionary blend of creativity, innovation, and circular design. Known for its commitment to crafting limited-edition, made-to-order garments from planet-friendly materials in London, the brand ensures each piece is meticulously designed to last, offering redesign and repair services to promote longevity and circularity.

Since its founding, Patrick McDowell has garnered global recognition for pioneering sustainable practices that do not compromise on quality or artistry. Featured in leading publications,, the brand is celebrated for its bold designs and collaborations with emerging and established talents, including Lady Gaga, Sarah Jessica Parker, and Keira Knightley.

Patrick McDowell is recognised as one of the most sustainable brands at London Fashion Week and one of the most inclusive across all four major fashion weeks by Vogue Business. As one of the first brands to take part in the British Fashion Council’s Low Carbon Transition Programme, Patrick McDowell continues to pioneer new business methods and a more conscious future for the fashion industry.

About the Designer – Patrick McDowell

Patrick McDowell studied at Central Saint Martins and then went on to work at Burberry before launching their eponymous label at London Fashion Week in 2018, driven by a vision of doing business differently—celebrating creativity, sustainable craftsmanship, and circular design practices.

Since then, McDowell has pioneered their own made to order business, designed and made in London from kinder materials. Offering redesign and repair services on all of their pieces McDowell aims to refocus the industry through  a circular lens.  

McDowell believes in the power of education and the importance of passing knowledge, mentoring students as a Global Ambassador for Graduate Fashion Week and establishing scholarships and internships for students at Central Saint Martins.

Recognised for their commitment to helping reshape the future of the fashion industry, McDowell was named to the 2025 Forbes Europe 30 Under 30 list and in the same year received the Queen Elizabeth II award for British Design From HRH The Princess of Wales. They have spoken about their work in sustainable fashion at the United Nations Headquarters in New York City, both in 2022 and 2024, advocating for a reimagined, environmentally responsible future.

“Sustainability is at the core of everything Patrick does, striving to reinvent luxury through a sustainable mindset.” — Anna Wintour, Vogue.

Quote:

Patrick McDowell, founder of Patrick McDowell, commented: I’m honoured to receive this award from Her Royal Highness today, and join esteemed peers as a recipient. Thank you to the enduring legacy of Queen Elizabeth, the royal family and the British Fashion Council who support British craft, British talent and sustainability on a global stage. This kind of recognition is invaluable and provides a game changing stamp of approval for our small circular luxury brand.

PRESS: Kelly Tanti a PURPLE, Kelly.Tanti@purplepr.com