Hi I’m Clémentine, French Mum to two little froglets, based in South London. I’ve always loved fashion, but like many, I got a bit lost after entering motherhood, hiding behind shapeless tops and jeans, happy to indulge into the occasional Zara haul, without questioning the consequences of fast fashion.
The unprecedented events of 2020 made me more mindful about what I consume – buying less, buying better, and really enjoying what I have. That’s when I fell in love with preloved: there are no rules, no trends, sizes don’t even count! It’s most liberating, a playful way to express yourself without breaking the bank. Plus the thrill of the find! And of course you help save the planet one skirt at the time, win-win.
I believe preloved is the future of fashion and I’m now on a mission to spread the joy of preloved shopping.
I share my best curated finds, coming mainly from private closets. The perfect mix of romantic and minimalist pieces, with a penchant for French boutique brands and slow fashion labels – plus a pinch of designer and vintage. Mixing it up to create joyful, comfortable and modular looks. All pieces are selected based on strict criteria such as timeless style, pristine condition, solid quality and natural fibres.
You can browse my ever-changing selection in real life at North Cross Road market in Dulwich, other South London events or online.
Meet makers, perfect your pre-loved pieces, find and swap luxury sustainable garms, discover boutiques and brands, and listen to leading and inspiring speakers in a celebration of good fashion.