There are over 600 Million permutations of the body sections in the Think Shape app, so it shows how unique each of us are. If you add in body shape to that, it’s 3.6 billion possibilities. This means that although all women will be told in the app that they are one of 9 possible body shapes (what we refer to as ‘goddesses’), they will receive very different style advice based on the measurements that they enter, and the styling tips they receive will be based on their unique proportions.

According to a study carried out by Manchester Metropolitan University, just 10% of women can correctly identify their body shape.